The IPPA Blog | The Blog of The Irish Professional Photographers Association

Archive for November 2012

I had somebody ask me recently to give a course on the iPad (or the iPad Mini) in business. If you are not, you should be! Here are just some thoughts on what you could be doing.

What can you do with an overgrown iPod Touch? Can you really use it in your photography business? Here are a few things you could do with…

  • Use the iPad to carry around your virtual portfolio with thousands of prime examples of your work, rather than just dozens or hundreds.
  • When not using it actively, use the iPad in your studio as a digital photo frame to ‘sell ideas’ to clients as they wait for their appointment times: to display photos, videos, and presentations created using popular Mac and iPad photo, video, and presentation apps.
  • Do a photo shoot out in a remote location, and you can instantly upload and view photos full screen at nearly 8”x10” (1024×768 screen resolution) Zoom in, you can view a tiny portion of any image, such as checking everyone in a large group photo for blinking eyes. You’ll need an EyeFi card for this one though but you can pick one up for under €100.
  • Upload photos from camera (or memory card) with the Camera Connection kit and use the iPad to show clients the proofs.
  • Upload photos from iPad to directly to popular social media sites. If you have a 3G iPad, you can upload from anywhere you have mobile signal.
  • If you are already doing lots of digital offerings, be sure to offer an iPhoto/iPad album option to clients.
  • You will soon be able to use Paypal or similar payment system with iPhone or iPad to process credit/debit payments instantly.
  • Keep brochures, rate cards, invoices or whatever in the cloud  (via Evernote or Google Docs) and have instant access to them wherever you are.
  • The iPad is never going to replace a desktop computer for photo editing. However, it does come in handy when you are looking to quickly edit a few pictures. Once the pictures are on your iPad, there are lots of great apps you can use to edit your photos.
    • Filterstorm – This is probably my favorite photo editing app. It allows for more advanced editing like adding text, canvas size, editing the curves, redeye, and it even allows for layers.
    • PhotoFX – If you are looking to just add a quick effect (glamour, faded, film, etc.) to your picture, this is the app for you.
    • PS Express – Allows you to do basic editing like crop, contrast, sharpen, and add borders.

 

Potential problems with an iPad – here are just a few that spring to mind.

Unlike a photo album, drop an iPad just once onto a hard surface and the screen probably breaks.

Like any tech device, it doesn’t work when the battery is dead.

Could be a bit hard to view in direct sunlight.

Don’t expect to do lots of heavy-duty text entry and editing on an iPad unless you go with a wireless (bluetooth) keyboard. It is possible, but anything more than a quick email or one-page summary starts to get cumbersome switching between the 3 on-screen keyboards (letters, numbers, and punctuation).

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It all starts with a Facebook post that reads something like “At 15, she did that in public high school every day.” The next thing you know, all your friends are informed that you liked the post, even if you didn’t actually press the Like button.

First of all, the perpetrators rely on open redirection flaws to trick victims into thinking that they’re about to visit a Facebook page, when in fact they’re taken to some shady website.

This landing page replicates the social media website, but in reality it has nothing to do with Facebook. Furthermore, the video window that’s displayed on it has nothing to do with YouTube or other video sharing website.

However, when the play button is pressed, the victim is actually pressing a hidden Like button associated to the malicious post. This is what’s called clickjacking, a clever trick deployed by fraudsters who want to hide their devious plans.

When users press the play button, they’re taken to a survey website which earns a commission for the scheme’s mastermind. In the meantime, all their friends get to see that he/she liked the Facebook post and get sucked in as well.

Hunt had found that the “she did that in public high school every day” scheme is already indexed on over 31,000 pages. He has also discovered that not only inexperienced users have clicked on the links, but also professionals who should have known better.

The bottom line is that the posts don’t appear on Facebook Walls/Timelines unless the fake video’s play button is pressed. This means that the embarrassing messages will not be displayed for anyone to see as long as the victim isn’t really curious about the outrageous video.

Be careful, its a jungle out there!

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