The IPPA Blog | The Blog of The Irish Professional Photographers Association

Archive for November 2013

A guest blogpost by Business Coach Linda Ryan of LR Coaching.

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Being any kind of artist especially a photographer has become increasingly challenging over the last year. With the development of smartphones and everyone and their mother taking better photos it would seem difficult to sustain a living from the art of capturing the moment.

Selling photographic services is the name of the game and like any other professional depends on the money people have to play around with.

The recession means that the public don’t have disposable income to buy great photographs or indeed hire talented photographers. Being undercut by cheaper competition and those who have developed their hobby is a regular feature of what is happening out there right now.

Taking photos and being creative are great stress busters in themselves but what happens when this has become your business and your business is not functioning. A non-functioning business means no money and no money means stress and exasperation.

The stress of the recession is affecting nearly every sector. How can we maintain an effective outlook while coping with the unsettling circumstances we are living through today.

The basics of stress management are good food, regular exercise, regular rest and time to reflect. Along with these there are other factors which can help when we experience tension and anxiety.

How much control we have over things needs to be assessed honestly. Realising that we can do something about our situation and then acting on that can go a long way to dealing with our stress levels. Likewise realising that we don’t have influence over things can bring relief and free our energy up for areas where we can be more effective.

Fear of branching out or looking at other options will only keep us in a stuck and restrained position so don’t be afraid to challenge your thinking and view point to see if some other avenue opens up and would benefit you at this stage. Reflecting on what holds you back from looking at this might help to shine light on potential improvements one could make that would be positive rather than staying in the same situation.

I have heard of photographers fall into the trap of taking photos and providing services for little or nothing so being in business for the artist in general can be a challenge, what must it be like when a recession has us by the neck.

Is it time to set new goals and if not what is your present strategy going forward. Have you got one and if not why not? Do you need professional marketing assistance, do you need to get social media savvy, have you got an up to date website that is mobile device responsive that shows off your amazing photos and lets people know where you are and what you cost? Would it help to be challenged by a coach to see what your next step could be. Start checking out potential professionals who could help. Doing something is better than doing nothing and there are tonnes of great advice and assistance on the internet and a lot of it for free!

Self-awareness is key to managing our stress so ask yourself where and what tends to make you most stressed and then see what your options are.

Linda Ryan is a coach and stress management consultant. Her website is lrcoaching.com

Linda Ryan is a business owner and coach. Over the last number of years she has specifically been working with employees, managers and executives in such areas as performance breakthrough and work/life balance, along with areas like stress and anger management.  She holds an Advanced Diploma in Personal and Executive Coaching, and is approved by the British Psychological Society for Personality and Occupational Psychometrics.  She has also lectured and been a trainer at Griffith College Dublin on their personal development programs which she designed and assessed. She holds an MA from Dublin Business School and has worked in the sports, corporate and hospitality industries.

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