The IPPA Blog | The Blog of The Irish Professional Photographers Association

Mar/13

7

Marketing ‘Stuff’ You Need To Know.

  1. The most important order you ever get from any customer is the second order.
  2. Understanding and adapting to consumer motivation is not an option. It is an absolute necessity for competitive survival.
  3. Know the power of repetition. Your message must be consistent.
  4. The two most common mistakes companies make when using the phone is failing to track results and tracking the wrong thing.
  5. Marketing activities should be designed to increase profits, not just sales.
  6. It costs five times as much to sell a new customer as an existing customer. Get out that customer list!
  7. Selling what your customers need, instead of what you think they want, will lead to failure.
  8. Don’t think that product superiority, technology, innovation or company size will sell itself.
  9. Don’t neglect or ignore your current customers while pursuing new ones.
  10. People don’t buy products, they buy the benefits and solutions they believe the products provide.
  11. The average business never hears from 96% of its dissatisfied customers.
  12. 50% of those customers who complain would do business with the company again if their complaints were handledsatisfactorily.
  13. It is estimated that customers are twice as likely to talk about their bad experiences as their good ones.
  14. Exaggerated claims produce inflated expectations that the product or service cannot live up to, thereby resulting in dissatisfiedcustomers.
  15. Get to know your prime customers—the 20% of product/service users who account for 80% of the total consumption of that product class.

Hope it helps.

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