The IPPA Blog | The Blog of The Irish Professional Photographers Association

Feb/13

21

Short, Sweet and BITING.

I have spent some time over the past few days and weeks looking at various photographers websites. Photographers who are both members and non-members of the IPPA. There are some wonderful websites that  can only act as a terrific marketing tool for the owners business. Then there are others………!

Awful, truly awful! How can one claim to be a professional if their ‘digital shop window’ is/has/looks:

(and feel free to choose all that apply)

 

  • Slow to load
  • Outdated imagery (specifically the ‘Schindlers List’ wedding picture of the red rose and remainder in black and white! Please???)
  • The sepia that is more FECAL than sepia.
  • A gmail/hotmail/yahoo email address as the main email.
  • No contact details except for a mobile number. (inspires client confidence, doesn’t it!)
  • Extraordinary Vignettes (You know what I mean!!!)
  • A domain name that is not your own business name or your name.
  • Offers that were over months ago. “Book now and get ….. Offer finishes January 31st 2013.
  • The 1980’s wallpaper background.
  • Broken Links or links to nowhere.
  • Music that plays like a Saturday night strip joint – Did you think that your clients might be looking at your site in work.
  • The ‘Specialist’ who specialises in everything from Weddings to Wildlife to Architecture and Events – “If you put it in front of me, I can shoot it” photographer. Once again inspiring confidence.
  • Those websites who makes claims on behalf of their publishers – “The very best”, “No one better”, “The best in the country”, The best in the world” – Breaking News: YOU ARE NOT!

I could go on but I won’t because each of the above is making me more cantankerous and I hate being grumpy! So for the cheap seats in the house, I’ll say it one more time.

Make your brand simple and consistent in regards to your logo, website, portfolios and promos. Ultimately your photography should speak for itself. The more consistent you are with your brand the more professional you will appear to a client, thus resulting in more business!

Before the end of this month conduct a full audit of your website and get it sorted, its your window to the world and some of you have ‘dirty windows”, get ’em cleaned!

Oh and by the way, if your a member of the Irish Professional Photographers Association and your website is crap, its a reflection on, not only you but your fellow members and the association too.

Signing off from this post. All opinions expressed here are my own.

Good night and good luck.

 

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