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An iPad in your business.

I had somebody ask me recently to give a course on the iPad (or the iPad Mini) in business. If you are not, you should be! Here are just some thoughts on what you could be doing.

What can you do with an overgrown iPod Touch? Can you really use it in your photography business? Here are a few things you could do with…

  • Use the iPad to carry around your virtual portfolio with thousands of prime examples of your work, rather than just dozens or hundreds.
  • When not using it actively, use the iPad in your studio as a digital photo frame to ‘sell ideas’ to clients as they wait for their appointment times: to display photos, videos, and presentations created using popular Mac and iPad photo, video, and presentation apps.
  • Do a photo shoot out in a remote location, and you can instantly upload and view photos full screen at nearly 8”x10” (1024×768 screen resolution) Zoom in, you can view a tiny portion of any image, such as checking everyone in a large group photo for blinking eyes. You’ll need an EyeFi card for this one though but you can pick one up for under €100.
  • Upload photos from camera (or memory card) with the Camera Connection kit and use the iPad to show clients the proofs.
  • Upload photos from iPad to directly to popular social media sites. If you have a 3G iPad, you can upload from anywhere you have mobile signal.
  • If you are already doing lots of digital offerings, be sure to offer an iPhoto/iPad album option to clients.
  • You will soon be able to use Paypal or similar payment system with iPhone or iPad to process credit/debit payments instantly.
  • Keep brochures, rate cards, invoices or whatever in the cloud  (via Evernote or Google Docs) and have instant access to them wherever you are.
  • The iPad is never going to replace a desktop computer for photo editing. However, it does come in handy when you are looking to quickly edit a few pictures. Once the pictures are on your iPad, there are lots of great apps you can use to edit your photos.
    • Filterstorm – This is probably my favorite photo editing app. It allows for more advanced editing like adding text, canvas size, editing the curves, redeye, and it even allows for layers.
    • PhotoFX – If you are looking to just add a quick effect (glamour, faded, film, etc.) to your picture, this is the app for you.
    • PS Express – Allows you to do basic editing like crop, contrast, sharpen, and add borders.


Potential problems with an iPad – here are just a few that spring to mind.

Unlike a photo album, drop an iPad just once onto a hard surface and the screen probably breaks.

Like any tech device, it doesn’t work when the battery is dead.

Could be a bit hard to view in direct sunlight.

Don’t expect to do lots of heavy-duty text entry and editing on an iPad unless you go with a wireless (bluetooth) keyboard. It is possible, but anything more than a quick email or one-page summary starts to get cumbersome switching between the 3 on-screen keyboards (letters, numbers, and punctuation).


Wouldn’t it be great to be able to studio shoot and have clients look at those pictures regardless of where you are. No need for a Wi-Fi network. Just seamlessly being able to transfer your pictures from your camera directly to your iPad, in the hands of clients across the room, across the car park, in fact on any location. Seconds after you have click the shutter, the image appears in your iPad or even better, their iPad!

I had read about this idea recently but it did involve the ‘jail breaking’ of your iPad and that was something that I was not really keen on doing. Now though it can be done without the jailbreak.

What do you need? Well an iPad (obviously) and a camera with an SD slot. Then the final purchase is either a Pro Eye-Fi card or the cheaper version, the Connect X2 Card. which you can get from Amazon.

This video from the guys at Fstoppers takes you through the process.

Eye-Fi released an update to their iPad app which includes some pretty helpful updates.
New features:
– Landscape mode support in the gallery view
– “Add network” button to automatically add the Wi-Fi network to the iOS device even when the Direct Mode network is not broadcasting
– Directly transfer from iOS device to computer when they are on the same Wi-Fi network (requires the user to set the computer destination for the iOS device in Eye-Fi Center again to enable this feature)
– Email up to 5 photos through the native mail app

User Interface:
– Show icons for items pending transfer and actively transferring
– Icon in the tray to indicate when connected to a Direct Mode network
– Added Spanish and Italian languages
– Double tap to zoom into a photo (only on iPhone4 and iPads)
– Smoother transitions when swiping through photos
– Single tap to dismiss the navigation elements in single photo view
– Provide feedback when card is not paired to device on a Direct Mode network

– Stability improvements
– Turn off video transfers from the Eye-Fi Card to the iOS device if the video type is not supported by iOS
– Screenshots are now automatically uploaded

If you had a little extra money, you could buy the ShutterSnitch iPad app as it has many more professional features and the new version is extremely stable.

All of this information is from a great website that you probably already know about, I’m sold and have the card on order.

So now if you don’t have an iPad, at least you can justify getting one!

Hope this post was useful.

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