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A guest blogpost by Business Coach Linda Ryan of LR Coaching.

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Being any kind of artist especially a photographer has become increasingly challenging over the last year. With the development of smartphones and everyone and their mother taking better photos it would seem difficult to sustain a living from the art of capturing the moment.

Selling photographic services is the name of the game and like any other professional depends on the money people have to play around with.

The recession means that the public don’t have disposable income to buy great photographs or indeed hire talented photographers. Being undercut by cheaper competition and those who have developed their hobby is a regular feature of what is happening out there right now.

Taking photos and being creative are great stress busters in themselves but what happens when this has become your business and your business is not functioning. A non-functioning business means no money and no money means stress and exasperation.

The stress of the recession is affecting nearly every sector. How can we maintain an effective outlook while coping with the unsettling circumstances we are living through today.

The basics of stress management are good food, regular exercise, regular rest and time to reflect. Along with these there are other factors which can help when we experience tension and anxiety.

How much control we have over things needs to be assessed honestly. Realising that we can do something about our situation and then acting on that can go a long way to dealing with our stress levels. Likewise realising that we don’t have influence over things can bring relief and free our energy up for areas where we can be more effective.

Fear of branching out or looking at other options will only keep us in a stuck and restrained position so don’t be afraid to challenge your thinking and view point to see if some other avenue opens up and would benefit you at this stage. Reflecting on what holds you back from looking at this might help to shine light on potential improvements one could make that would be positive rather than staying in the same situation.

I have heard of photographers fall into the trap of taking photos and providing services for little or nothing so being in business for the artist in general can be a challenge, what must it be like when a recession has us by the neck.

Is it time to set new goals and if not what is your present strategy going forward. Have you got one and if not why not? Do you need professional marketing assistance, do you need to get social media savvy, have you got an up to date website that is mobile device responsive that shows off your amazing photos and lets people know where you are and what you cost? Would it help to be challenged by a coach to see what your next step could be. Start checking out potential professionals who could help. Doing something is better than doing nothing and there are tonnes of great advice and assistance on the internet and a lot of it for free!

Self-awareness is key to managing our stress so ask yourself where and what tends to make you most stressed and then see what your options are.

Linda Ryan is a coach and stress management consultant. Her website is lrcoaching.com

Linda Ryan is a business owner and coach. Over the last number of years she has specifically been working with employees, managers and executives in such areas as performance breakthrough and work/life balance, along with areas like stress and anger management.  She holds an Advanced Diploma in Personal and Executive Coaching, and is approved by the British Psychological Society for Personality and Occupational Psychometrics.  She has also lectured and been a trainer at Griffith College Dublin on their personal development programs which she designed and assessed. She holds an MA from Dublin Business School and has worked in the sports, corporate and hospitality industries.

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Aaron Lindberg is a photographer and blogger based in Kansas City, Missouri. As well as shooting and blogging, he often writes articles for ‘Fstoppers.com“, which is a terrifically entertaining and highly informative (usually) video blog run by Lee Morris in the USA.

One of Lindbergs more entertaining and topical articles/posts appeared on Fstoppers yesterday titled “Photography is dead”. In it he talks about “shooting for free” and “low hanging fruit” – in my opinion, the entire article is well worth a read. It might change the perspective of many photographers out there.

Here is a link to the full article for you.

Enjoy

http://fstoppers.com/photography-is-dead

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A while back I posted an article on tethering your camera to an iPad wirelessly from Lee Morris of Fstoppers fame. Well here is another that might interest you from the same guys. It’s how you can wirelessly tether your iPad and use it as a second monitor in conjunction with a laptop or desktop for editing and other things.

 

 

And HERE is the link to buy the App.

Enjoy it and I hope it helps. If you find it useful perhaps you might leave a comment and tell us how you got on.

 

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….edgy, cool, fun, funny, attractive, innovative, uplifting, inspiring, modern? So is your marketing WORKING?Dollar Shave Club,Marketing, IPPA,

 

Have a look at how Dollar Shave Club are doing it. It’s probably not the most exciting product or industry in the world. If you are involved in sales and the pitching process of your photography business, you will understand how difficult it is to win new clients. that is before you consider the cost of advertising and marketing that goes behind all your efforts. So if you have not got the time to go to shows, networking meetings and other events, maybe there is an easier way!

If you are a small business there is no way to compete for your share with all the marketing ‘noise’ that is out there, so maybe you could try YouTube or Vimeo.

Here is how Dollar Shave Club have done it.

What Dollar Shave Club have done is taken an average product and made it ‘remarkable’. How? by creating a funny viral video, using the fact that it is an average product as the key selling point. This video provided Dollar Shave Club with 12,000 customers in the first two days of opening its e-doors.

As of this writing, nearly 6 million people have watched this video. The average CPC for a group of “shave” related keywords is currently around €0.80. Its unlikely you have almost €5 million to spend on marketing though, right? What Dollar Shave Club have done is get in front of as many people without the associated and traditional marketing expense. They currently rank number 3 on Google.com for the keyword ‘shave’.

For something a little closer to home (and a little lower on the production values) One Pound Fish has racked up over 2 million views on You Tube of the market stall trader at Queens Market Upton Park in London.

 

Be creative,  it’s worth it!

If you can stand out by creating great content like this and essentially pitch to potentially millions of potential customers with a single online video, surely that’s far more efficient than any other sales activity is likely to be.

And the long-term value is huge – especially in this case where you can generate sales from day one of the campaign and then incrementally build upon it. It’s definitely one of the best integrated social/content campaigns I’ve seen in a long-time.

 

 

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